Goin’ Mobile: Daltrey and Townshend help design limited-edition Who-themed scooters

Dave J Hogan/Getty ImagesThe Who is teaming up with U.K. scooter manufacturers Scomadi and Universal Music Group’s merchandising company Bravado to create a limited-edition line of themed motor scooters saluting the band and London’s mod movement of the 1960s.

The Who’s Roger Daltrey and Pete Townshend are helping to produce a series of designs celebrating important highlights of the band’s career, which will be incorporated into unique versions of Scomadi’s popular Turismo Technica model.

The scooters are expected to be available at Scomadi distributors around the world starting in the fall.

Bravado executive David Boyle says in a …read more

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